ATI Inc. 2018 to Present

Vice President - Corporate Communications

Provide strategic leadership and communications counsel, helping our team to deliver to all stakeholders ATI's story of relentless innovation as a technology-focused global leader in specialty materials for aerospace and defense.

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Through focused message development and proactive outreach, I help ATI connect with key stakeholders—including employees, recruits, customers, media and community—and elevate the ATI brand with a fresh perspective.

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Strategic projects have included:

• Repositioning the brand, shifting from a legacy steel producer to a forward-thinking aerospace and defense leader, including name change, brand refresh, and development of an employment value proposition.

• Protecting ATI's reputation and its connection with employees during a 105-day labor strike,. Communications were key to keeping striking workers and their families informed, toward reaching a competitive agreement during a contentious labor strike.

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Arconic (formerly Alcoa Inc), 1999 to 2018

Vice President - Marketing, Digital, and Internal & Leadership Communications
Global leader in multi-materials innovation, precision engineering and advanced manufacturing; $12.5B in revenue; 42K employees across 30 countries. In November 2016, Alcoa Inc. separated into Arconic Inc. and Alcoa Corporation.
 

Corporate Communications serves as Arconic’s in-house communications agency overseeing internal and external communications, business communications, creative services and corporate marketing. Part of the three-member leadership team that sets communications strategy, builds company-wide channels and creates content to energize audiences with our message, reaching 42,000 employees globally as well as customers, recruits and community members.

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• Drive global communications strategies and messaging to connect employees and support business success.

• Initiatives include connecting employees to Strategic Priorities, business optimization, refreshing Vision & Values, cash sustainability program, environment health & safety (wellness, safety), Human Resources (employee engagement, recognition, performance management, benefits), Ethics, and Information Technology.

• Recent projects: Introducing separation of Alcoa into two standalone companies, brand launch of new company; internal communications for three acquisitions (immediately connecting new employees and integrating them into culture). Lead four-day annual Leadership Conference bringing together top 400+.

• Deliver information daily to 43,000 employees worldwide through daily portal, award-winning newsletters, electronic bulletin boards and leadership communications. Instrumental in increasing engagement 25 points between 2006-2015 and maintaining overall engagement throughout separation.

• Engage internal and external audiences through digital and social channels, including arconic.com and corporate Facebook, Instagram, and LinkedIn. Guide building of our new Arconic brand, including relaunch of a company-wide store, tradeshows, and developing brand guidelines and voice.

• Serve as communications counselor to leaders, including three CEOs—developing and delivering messages to inspire teams. Created a "get to know you" road show to introduce new CEO; support his weekly messages to employees and quarterly webcasts to senior leaders, and direct the Plant Managers Summit to return focus to operational excellence. Wrote former CEO’s “State of the Company” addresses and directed annual leadership conference and monthly video webcasts. Worked with interim CEO to create stability during nine-month tenure. Teach highly rated communications course in executive development program.

• Lead Communications Services, visual design team which launched and supports enterprise-wide employee portal, implements consistent branding strategy internally and externally, creates digital and video assets, delivers trade shows to connect Arconic commercially to our customers.

• Directed Strategic Operations of Corporate Communications function, from establishing media monitoring to developing organizational structure, and overseeing budget/HR for 30-person organization.

• Member of: Global Communications Lead Team, Pittsburgh Offices Lead Team, Pittsburgh Community Advisory Board. Former member of Alcoa Women’s Network Steering Committee.

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Positions held:

• Director, Strategy & Operations, Internal & Leadership Communications (2014- 2016)

• Director, Internal & Leadership Communications (2013-2014)

• Manager, Global Internal Communications (2008-2013)

• Manager, North American Human Resources Communications  (2006-2008)

• Manager, Employee Communications for Pittsburgh location (2000-2006)

• Independent Contractor (1999–2000)